New PDF release: Analyzing the Social Web

By Jennifer Golbeck

ISBN-10: 0124055311

ISBN-13: 9780124055315

Analyzing the Social internet provides a framework for the research of public facts presently to be had and being generated via social networks and social media, like fb, Twitter, and Foursquare. entry and research of this public information approximately humans and their connections to each other makes it possible for new purposes of conventional social community research suggestions that allow us determine such things as who're crucial or influential humans in a community, how issues will unfold in the course of the community, and the character of peoples' relationships. studying the Social net introduces you to those suggestions, exhibits you their program to many differing types of social media, and discusses how social media can be utilized as a device for interacting with the net public.

  • Presents interactive social purposes on the net, and the categories of research that are at present carried out within the examine of social media.
  • Covers the fundamentals of community constructions for rookies, together with measuring tools for describing nodes, edges, and components of the community.
  • Discusses the foremost different types of social media functions or phenomena and exhibits how the innovations provided might be utilized to research and comprehend the underlying facts.
  • Provides an creation to info visualization, really community visualization thoughts, and strategies for utilizing them to spot fascinating good points in a community, generate hypotheses for research, and realize styles of habit.
  • Includes a assisting web site with lecture slides, routines, and downloadable social community facts units that may be used can be utilized to use the ideas provided within the book.

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Additional info for Analyzing the Social Web

Sample text

Obviously, some of the things their audience may want (like more time for work) aren't things they can provide through their products, services, or brand; erase those, or remove the relevant sticky notes. Ask them to take a look at what remains. D esigning cohesi v e e x periences : I ntroducing content strategy to design 37 Step three: focus and prioritize Do the audience needs that remain on the board correlate to any of the brand attributes they listed in the first circle? In this example, qualities like “consistency,” “empowerment,” “creativity,” and “service” fit the bill.

And is anything missing or in the wrong order of priority? As you present the message architecture, remind your client of its role: this will inform all the subsequent tactical decisions in content and design. And while the specific words in it don't imply specific copy—any more than its black text on white paper will necessarily drive the design—it is important to make sure we get it right so as to help ensure everyone's on the same page moving forward. OKAY, BUT WHO'S GOING TO PAY FOR THIS? When you take your stakeholders through a process to create a message architecture, you can open the lines of communication, encourage new discussion on their brand, and bring greater clarity into your creative 38 CONTENT STRATEGY AT WORK process.

D esigning cohesi v e e x periences : I ntroducing content strategy to design 37 Step three: focus and prioritize Do the audience needs that remain on the board correlate to any of the brand attributes they listed in the first circle? In this example, qualities like “consistency,” “empowerment,” “creativity,” and “service” fit the bill. Move those qualities to the overlapping region of the circles. Finally, ask them to prioritize the qualities that fall into the overlap. What's most important to communicate—what will get them in the door with their audience?

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Analyzing the Social Web by Jennifer Golbeck

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